The competition within ecommerce is continuously increasing due to the evolution of online shopping and the choice it offers to the modern-day consumer. To stay competitive within ecommerce, it is important to constantly attract new customers to your site. But how do you attract a customer who is constantly changing their online needs? Here are seven ways to help springboard your ecommerce business into being the hub of new customer attraction.
The design of your site is a crucial element in attracting new customers. It only takes the average customer a matter of seconds to make their mind up as to whether or not they are going to buy from you. This short-spanned decision process predominately comes down to the aesthetics of your site, and how you portray your ecommerce company.
Your website is a tangible representation of your business; therefore, showcasing your site in a clean-cut and professional way is very important. It’s not just the visual appeal that matters – it is also the functionality, flexibility, and accessibility of your site. Having a well-developed and bespoke design will help to prolong the customer decision-making process, and to encourage new customers to keep browsing.
Social Media and Online Marketing
Social media provides various platforms for you to target and reach out to new customers organically. As social media algorithms advance, it is not about how many likes or followers your business account holds, but how you engage on the platform. Receiving likes on your latest post is more often than not accumulated from your pre-existing followers and customers. To reach out to new customers, it is essential to push out rich content such as images, videos, infographics, and blogs, which are more likely to ignite a share from your current audience.
The concept of measuring social media engagement rates as a success has shifted to the rates of interaction. Has your audience commented on your post? Have you put forward interactive posts such as questions, quizzes, and competitions? Using interaction and creating a social media connection with users is a great way to organically reach out and attract new customers.
Social media also allows for paid ads and boosted posts. Looking out for posts that are performing well organically, and boosting them will make a large impact on your social reach for attracting new customers.
Online marketing techniques such as search engine optimisation (SEO) and pay-per-click (PPC) advertising, are all worth investing time and resources in. Search engine traffic is the number-one source for website visitors (for the vast majority of websites), so it is imperative for your ecommerce website to be fully optimised.
It is a complex process, but in a nutshell it involves making sure that your website content contains relevant keywords and adheres to numerous best practices, and is also technically sound. It may not be the most glamourous online marketing task, but it will definitely boost your chances of being discovered by new customers on search engines.
As online tools and techniques move forward, so do online users – they have become more demanding and savvy to marketing techniques. This welcomes the era of powerful content! Using techniques such as blogging, guest blogging, and influencer marketing, can make the difference between bland and powerful content.
Generating content that makes your customers feel something is the way to attract new audiences. Evoking an emotion, which leads to an online share or interaction, is exactly what you should be aiming to achieve.
The content marketing and influencer craze isn’t going away anytime soon, so you should be utilising it. Teaming up with bloggers who share a common interest with your business gives you the perfect opportunity to attract new customers through their online followings.
But don’t just rely on influencer content. Write your own blogs in order to show your expertise in your field, and to help create internal linking on your website. Internal linking is what it sounds like: it’s where you link to another page on your website. This allows your keyword ranking to improve, it facilitates how search engines find webpages on your site, and it helps move traffic through your site.
By integrating your different selling platforms, you will have easy access to the various online marketplaces through which you sell, and managing them all at once will be relatively simple. Platforms such as Amazon, eBay, and Shopify give you access to a new and broader customer base.
Platform integration also allows your ecommerce business to function and run a lot more smoothly. Using product-listing automation ensures your stock numbers, listings, and ultimately what is shown to prospective customers is all up to date. As you’ll no doubt know from your own buying experiences, there’s nothing worse than choosing your product and then finding out it’s out of stock, so don’t do it to your customers.
The ecommerce market is constantly expanding, meaning that your potential customers have a large selection of businesses to choose from, so how can you make sure they choose you? The answer is simple: excellent customer care. By offering your pre-existing customers second-to-none customer service and thereby proving to them that you value their custom, the good reviews will soon be flooding in. Don’t underestimate the power of word-of-mouth either.
By ensuring you have a solid customer relationship management (CRM) system in place, you’ll have the upper hand in dealing with any customer queries. With a quick response time, you have the advantage of capturing new customers due to your excellent customer care.
When searching online for a product, customers are more often than not going to invest into an ecommerce business that they are already aware of. This all comes down to brand reputation. Building a strong brand reputation can prove dividends in the customer’s decision-making process.
In a market full of peer-to-peer customers, it is vital to establish brand transparency. Enabling open online reviews and feedback will help to enhance your brand reputation and boost your online credibility. With high credibility, prospective customers will trust in your brand, attracting them to invest in your products.
Know Your Audience
One of the most important elements to attracting new customers is knowing who you are targeting. More than knowing who your product is aimed at, it’s about where your customer’s online journey begins, ends, and everything in the middle. Having ideal customer persona profiles in place will significantly help you in understanding their online behaviours. With this in mind, you will be able to market and target your new customers accordingly.
If you’re looking to give your ecommerce business that extra edge away from competitors, we can help you establish the fundamentals to attract new audiences.
by Katie Shepherd on 26/06/2017