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The need for automation

One Hundred Toys was established in 2016 by Alexis Ralph who believes that children need high quality toys that stimulate their minds. Noticing a poor selection of toys for young children, Alexis carefully developed a business model, setting them aside from the competition through an expertly curated collection of thoughtfully made toys from around the world that focus on developing curious minds. Business was originally run by Alexis and his wife from their home, which, while excellent for lowering fixed costs, gave them limited daylight hours to focus on aspects other than the manual fulfilment of operations.

As business expanded, it became difficult to manage stock, processes and financial information. One Hundred Toys decided that they needed to bring an intelligent software and fulfilment solution on board so that they could easily manage the business without employing staff”.

"fulfilmentcrowd have helped us to form processes and develop a scalable approach to growth from day one." - Alexis Ralph, Director

A one-stop shop

One Hundred Toys currently sell through their Shopify website as they want this to be the destination that parents go to for inspiration and high-quality toys. Alexis explains this move: “We feel that selling our products through this one channel gives us a competitive advantage and we want our website to be a place parents can go to for a unique buying experience.” Similarly, after doing extensive research, One Hundred Toys decided to partner with fulfilmentcrowd because their offering was very much ‘hand in glove’. Alexis commented: “No other company provided all these services under one roof which made fulfilmentcrowd the obvious choice. I was really impressed with the system, clean storage environment and their approach to customer service. People matter – fulfilmentcrowd seem to grasp straight away.”


Cutting edge technology

The company have been working with fulfilmentcrowd for over 18 months, currently outsourcing their business intelligence software, eCommerce platform integration and order fulfilment services. It wasn’t just the software that appealed to One Hundred Toys, but fulfilmentcrowd's commitment to really understanding the business, and what they want to achieve that shone through. Alexis added: “We wanted to work with a company that valued our ideas and were willing to invest in a long-term partnership. In the early days fulfilmentcrowd spent a lot of time meeting with us and gaining an understanding of our launch plans, website development and new products.”

A rounded package

fuflilmentcrowd’s order processing platform gives One Hundred Toys a complete company overview with real time information on stock, tailored to the company’s needs. The package provides an end-to-end solution from point of order to arrival of delivery, allowing them to access crucial information in real-time. This information also allows them to accurately forecast finances and improve their customer service through the functionality within fulfilmentcrowd's platform that enables live delivery updates. As a result, One Hundred Toys have grown their online business rapidly, with the order volume growing from single figures to over 50 orders per day within 12 months.

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