Notice anything different about us recently? There’s been lots of new developments over the past few months because, just like the eCommerce sector, we’re constantly evolving and responding to customer requirements, but now it’s time for the biggest reveal yet – our rebrand!
After 34 years as Exact Abacus, we have evolved from an accounting software supplier to the UK’s foremost eCommerce service and technology provider, and thought it was time to change our name to something more relevant to our industry-leading proposition and unique business model. So...drum roll please…we’d like to reintroduce ourselves as fulfilmentcrowd.
Our new identity completes a strategic transition that has seen us refocus the business to encapsulate what we do best, and to better align our services and technology to customer requirements.
Over recent years, we’ve seen demand for our fulfilment software grow exponentially. In fact, fulfilment now performs as an essential service and low-cost route to market for like-minded online retailers to drive business growth - supported by the leading-edge order processing and stock management capabilities of our software platform. Our portfolio of happy clients sit amongst an unrivalled range of specialist services for sectors including: jewellery, cosmetics, fashion, dangerous goods, organic-certified and alcohol. The new branding and company name have been developed to articulate these strengths and drive further growth by making fulfilmentcrowd more recognisable as an eCommerce fulfilment services and technology provider, as well as highlighting the benefits or working in partnerships as part of the ‘crowd’.
The Thinking Behind the Name
Our name change is the final stage of a journey that began earlier this year with a revamped proposition and new website. It makes sense to capitalise on this with a company name that clearly states what we offer, and we think fulfilmentcrowd does just that while also expressing the friendly, inclusive and customer-focused culture of our business.
Driving our growth is ‘The Crowd’, a rapidly expanding community of customers, advocates, resellers and service providers. This unique and international network of partners leverage their space and latent resources such as warehouses, providing fulfilment services in line with our proven quality management system and industry-leading service levels. This sharing model enables us to offer unrivalled coverage and capacity to support the fulfilment requirements of customers around the world. We continue to manage the sales, on-boarding, customer services and billing processes, while our FNP providers will meet our strict performance standards for stock holding, pick, pack and dispatch. It’s a model that benefits our partners by maximising their space and resources, while ensuring our customers can be confident of consistently high standards. In that way, the whole crowd benefits.
Further growth of the ‘crowd’ shortly awaits us, as our third FNP facility is anticipated to be up running by the end of the summer. This takes our total warehousing capacity to 80,000 sq ft by the end of the year!
What About Our eCommerce Technology Platform?
Technology is still an important part of our USP. Our strength is in the development and implementation of world-leading fulfilment software that drives the growth of over 160 online retailers, in both our own warehouses and our customers’ own facilities. The name fulfilmentcrowd emphasises that focus on supporting the end-to-end fulfilment process, offering businesses competitive advantage through automatically managed purchasing, stock control, channels, order processing, warehouse operations and customer service, all within a single, integrated user interface. Our investment in research and continuous enhancement of the platform ensures our clients always have the latest technology at their disposal.
To underpin the new brand, we’ve also devised a six-point Promise, which ensures you know what to expect from fulfilmentcrowd and can hold us to our clear service and capability commitments.
Our Promise comprises:
No minimum volumes and no contracts
A transparent ‘best rate always’ pricing structure
A 100% service guarantee, backed by automated, no quibble refunds if we should ever slip up
A quality first assurance, verified by compliance and accreditations
Tailored solutions for all your specialist requirements, including white glove, dangerous goods, organic, over-sized items and Amazon Seller Fulfilled Prime (SFP)
Dedicated fulfilment experts – we’re the Crowd you can trust for all aspects of fulfilment expertis
Our rebranding has considered where the market is now, where it’s going and the services that will support retailers as they develop. It’s part of a strategy of ensuring we’re there to support you as your business grows and the market continues to develop.
Our goal has always been to help online retailers thrive. By offering a service that’s available to all with no contracts and no minimum volumes, we can ensure everyone gets the same great service from our professional, experienced team, regardless of your sales forecasts or growth plan.
Contact fulfilmentcrowd today and see whether joining the crowd could benefit you and your business.
by Liz Churm on 01/07/2018