Somerset-based Sense Organics, an organic and Fairtrade children’s clothing and skincare retailer, was one of the first UK companies to produce ethical clothing. With the business’ roots established in 1996, Sense Organics has championed eco cotton production for almost two decades.
Exact Abacus Digital Marketing was commissioned to design and build a new eCommerce website for Sense Organics in June 2013. Sense Organics required their new website to be fully functioning within 3 months and, with a long-standing relationship in place, the client knew that Exact Abacus Digital Marketing could rise to the challenge.
The brief was clear, Sense Organics wanted their heritage in ethical sourcing to take centre-stage, along with showcasing their product range through a contemporary design, enhanced by their extensive brand photography suite. Exact Abacus Digital Marketing designed the site with the brand’s new guidelines and user-experience at its core.
The final outcome is a website which has taken the brand forwards. The new site provides a slick and simple customer journey, from browsing through to the all-important checkout process.
About Exact Abacus Digital Marketing
Exact Abacus Digital Marketing is a leading provider of digital services based in Chorley, Lancashire, and is part of the Exact Abacus Group. As a results-driven agency, Exact Abacus Digital Marketing works with its client to perform beyond expectation in all its key disciplines:
– Website Design and Development
– SEO and Paid Search
– Email Marketing
– Social Media Consultancy
by Austin Waddecar on 03/10/2013