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With the festive season cropping up, now is the time for all online retailers to get their marketing strategies in place, in order to get those shopping baskets full, profits on the rise but most importantly provide a great online shopping experience for consumers.

But, is there a possibility you could you be hindering your online performance and sales with a lack of basic website information that consumers yearn for.

According to eCommerce week, a survey carried out on 1,000 UK consumers found that:

55% of consumers cannot find basic info such as delivery dates with 42% claiming they would move straight to a competitor.

Important website information

Important information that online shoppers expect to find include last delivery dates to returns and refund policy in order to give consumers peace of mind when they are purchasing from you.

Consumers take to online shopping for ease and convenience and with no face to face communication, like in a bricks and mortar store, finding relevant key information such as delivery dates is important to any consumer especially around this key retail period.

Top Gear

Speed was also highlighted as a main attribute to an online store either gaining or loosing consumers with;

“39% stating they would spend 5 minutes on a website looking for important information before giving up” – eCommerce week.

For any consumer, being able to find the relevant information is essential if you’re looking to build your online relationships and provide the ultimate online shopping experience to keep those consumers happy so they shop with you and not a competitor.

Always remember “A satisfied customer is the best business strategy of all”.

by Tanya Wasiuta on 02/08/2016

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