99.98%
global SLA
Doused in delight: Our partnership with Swiss fragrance brand, Gisada
Supported in:
United Kingdom
Germany
- Simplified cross-border fulfillment with multi-site operation
- Support for dangerous goods fulfillment across Gisada's key markets
- 99.9%+ global SLA with 100% German SLA from 30k+ orders
Global fulfillment
Dangerous good expertise
Omnichannel fulfillment
Multi-carrier delivery
Technology integration
Scalable international operations
The challenge
Gisada’s international ambition has always been met by the same unique challenge: its product. When it comes to shipping, most fragrances are classed as ‘dangerous goods,’ which can present some tricky regulations to navigate.
Brands typically start with cross-border shipping, but to ship fragrances globally from the UK or EU, appropriate permits, accreditations, and documentation must be secured. This means identifying, classifying, declaring, packing, and labeling goods for the origin, transit, and destination countries. A bit of a bombshell.
Gisada’s previous fulfillment operations were handled by a partner in Germany, but manual processes (and a lot of box-ticking) hindered their ability to scale as quickly as they wanted to.
They sought a more robust solution to easily ship within the EU, rapidly scale volumes for new product launches, and eventually extend their reach beyond EU borders. And that’s where we came in.
The solution
In August 2023, Gisada chose fulfilmentcrowd as its new fulfilment partner, implementing a strategic launch plan to meet its ambitious growth targets.
Initial EU operations
Our partnership started from our state-of-the-art fulfillment center in Bocholt, Germany. With our established carrier relationships, we crafted a bespoke solution that enabled the cross-border shipping of Gisada’s fragrances. This consisted of a multichannel approach, catering to DTC and B2B orders (with Douglas being a notable stockist), and multiple Amazon channels worldwide.
Our initial phase focused on efficiently serving Germany, Italy, and France, with Norway and Switzerland also forming significant consumer bases.
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UK fulfillment expansion
In September 2024, Gisada continued its ambitious expansion plans by placing stock at our Matrix Park fulfillment center in the UK. This move was designed to open global shipping routes, particularly by air, and support broader international growth.
As with any brand transporting products classed as ‘dangerous goods,’ air freight can add new layers of complexity. Not all carriers accept DG shipments, and those that do often come with sky-high costs.
However, working closely with Gisada, we’ve been able to adapt, test, and improve the overall fulfillment strategy. Now, we ship globally by air to a select number of countries, with road-based, domestic orders running smoothly in parallel.
Matrix Park plays a key role in Gisada’s fulflilment network, enabling:
• Entry into the UK DTC market
• Global shipping beyond the EU
• Future support for clothing fulfillment as the product range expands
• Enhanced supply chain resilience with a second network center
After navigating some initial hurdles — from packaging signoffs to avoiding high-cost shipping countries — we’ve now got a UK-based fulfilment strategy that gives Gisada the freedom and flexibility for international growth.
US market integration
As Gisada continues to grow internationally, the United States stands out as its next big growth market. With stock already located at our Edison centre in New Jersey, the brand is poised to launch its US fulflilment through fulfilmentcrowd, creating a seamless, global fulfillment strategy that operates under one umbrella.
When the time’s right, the immediate focus will be on domestic US shipping for the DTC market, leveraging fulfilmentcrowd’s advanced technology to support Gisada’s vision of unified, efficient fulfillment across all markets.
Looking even further ahead, Gisada has interests in expanding operations to Dubai and Australia, both key locations on our global roadmap (and one that’s already ready to go in Sydney).
With Gisada’s sights firmly set on international growth and ours on global operational readiness, it’s a partnership that’s built on solid foundations of what's to come.
Further than fragrance: Gisada’s retail and product range expansion
Gisada’s growth doesn’t stop at international fulfillment. In 2024, they opened a flagship store in Switzerland, marking the debut of a new clothing range. As the product line becomes more established (and clothing begins to be more introduced), we have plans to support clothing fulfillment from our Matrix Park centre in the UK, opening yet another new chapter of multichannel growth for Gisada.
Expanding globally requires a fulfillment partner that not only understands logistics but actively removes barriers to growth. fulfilmentcrowd’s tech-driven solutions, expertise in handling regulated products, and seamless multichannel integration have been instrumental in scaling Gisada efficiently and cost-effectively.
Lorent Slihu, Gisada
