Nutrigums x fulfilmentcrowd: Revolutionizing supplements with gummies

As the health and supplement sector continues to grow, seeing a 20% growth in 2022, Nutrigums is an example of just one of the many brands we work with to help scale their business. As well as growing their D2C brand, they are making an impact amongst brick-and-mortar retailers including national supermarkets.   

Nutrigums is currently capitalizing on a partnership with supermarket giant Aldi, using free-standing retail display units to gain a promotional placement in-store. In an ever-competitive digital landscape, brands are turning to tactically use bricks and mortar presence to gain consumer buy-in and grow brand awareness by exploiting the diverse and extensive footfall that established retailers have already captured. 

A health and wellbeing company formed in 2020, Nutrigums specializes in creating nutritional supplements in the form of gummies. Founders Fabian and Louise Whittingham take a family-first approach to health, starting the company to help their son Jack, who is on the Autism spectrum and had difficulty taking traditional vitamin tablets. The gummies are designed to provide individuals with fun and easy ways of improving health and well-being in a way that is convenient and accessible for everyone, across various age groups.

Whether it is promoting gut health, boosting energy, or supporting overall immune function, Nutrigums’ products include it all. They provide customers with detailed information on their packaging regarding the information on each of their products, using the highest quality ingredients free from artificial colors, flavors, and preservatives.

Nutrigums needed a partner that could support their scaling business, shipping direct-to-consumer across the UK and international markets, as well as preparing product kits and ready-to-ship B2B orders for retailers such as Aldi.

Nutrigums partnered with fulfilmentcrowd to support the preparation of stock and shipments into the Aldi network. Already holding DTC stock in one of fulfilmentcrowd’s centers of excellence for product rework, the Nutrigums team worked directly with Chelsea Banister, fulfilmentcrowd’s Customer Operations Manager and the fulfilmentcrowd platform to process custom B2B orders.

Chelsea worked alongside the Nutrigums team to brief our fulfillment experts in Martland Park and Crowle order fulfillment centers to prepare the display units before they traveled to their new home — local Aldi stores across the nation.

Building display units and stocking multiple units of 4 SKUs, the team were able to build and stock 1000 retail display units, preparing these for delivery and shipping directly from the fulfilmentcrowd network to Aldi distribution centers nationwide.

It was clear that when shipping products across the UK and Internationally, Nutrigums needed a fulfilment partner that could ship products quickly and efficiently, whilst maintaining a cost-effective solution and ensuring best-in-class service.

With existing relationships with carriers, we can help businesses be introduced to the right carriers that work best for them, keeping costs down and increasing their profit margins. With our team of experts and our partnership hub, we can provide you with help and support on information regarding carriers, shipping cross-border and more. 

Nutrigums, a company founded with a family-first approach to health, found a reliable partner in fulfilmentcrowd, supporting and scaling their businesses within the UK and Internationally.

With the demand for health and supplements increasing in Europe, the Middle East and Asia, accessing these growing marketplaces was a huge opportunity for Nutrigums to capitalise on.

As well as this, we provide support in preparing their products and kitting for retailers, helping Nutrigums to enhance product visibility. Overall, Nutrigums and fulfilmentcrowd’s collaboration showcases the benefits of a comprehensive fulfilment solution in achieving business growth and market expansion.  

With the demand for health and supplements increasing worldwide more businesses are choosing to capitalize on this, building brand credibility and driving profitable growth.  

Accessing multiple markets across the globe is an important opportunity for Nutrigums, allowing them to scale their business and reach new consumers. We have exceptional cross-border shipping solutions, empowering brands to effortlessly expand their reach and seize lucrative opportunities in over 150+ countries worldwide.

Our robust carrier network ensures swift and reliable delivery, enabling you to scale your presence and conquer new markets with ease.

Moreover, we understand the challenges with expanding into new territories and have established partnerships to provide guidance on navigating obstacles such as Brexit regulations and the process of becoming a VAT-registered entity in other countries.

At fulfilmentcrowd, we are committed to supporting your growth and making your international expansion a success.  

Find out more about our supplement and lifestyle fulflilment services.